Did You Know?
Did You Know….
…being green isn’t just about recycling, it’s about nurturing, growing things, instead of just using them. In fact, being green has as much to do with purpose and people as it does plastic and paper.
Companies that want to lean on their greenness as a marketing advantage need to do three things, in this order:
Grow and nurture their people – hire people who think green, empower and inspire them to make wise choices.
Grow and nurture their community – involve the purpose of the business in the local community.
Grow and nurture their planet – only now does recycling and carbon exchanging make a true difference.
The beauty of this somewhat expanded view is that even the smallest business can do this and make a meaningful difference.
Tim Sanders, Saving the World at Work
…being green isn’t just about recycling, it’s about nurturing, growing things, instead of just using them. In fact, being green has as much to do with purpose and people as it does plastic and paper.
Companies that want to lean on their greenness as a marketing advantage need to do three things, in this order:
- Grow and nurture their people – hire people who think green, empower and inspire them to make wise choices.
- Grow and nurture their community – involve the purpose of the business in the local community.
- Grow and nurture their planet – only now does recycling and carbon exchanging make a true difference.
- The beauty of this somewhat expanded view is that even the smallest business can do this and make a meaningful difference.
Tim Sanders, Saving the World at Work
Visit CherokeeChamber.com/green.htm for more useful links & resources!